That’s the principle Yevhen Yanovych follows when reading the news—to stay afloat in a sea of noise without losing clarity.
At MIL House, the room was packed wall-to-wall with people eager to act and engage—a lively crowd gathered to explore the influence of opinion leaders on youth and the role of critical thinking in blogging. The perfect speaker for the night? Yevhen Yanovych—an ideal creator, “communication wizard,” influencer, and a true guiding light for many. This was the kind of event that could fill a stadium—it had energy from the moment the doors opened right through to the very last conversation.
Yevhen’s top advice: “I don’t follow channels that repost impulsive content. That’s key. Anyone writing clickbait headlines shouldn’t be in your feed.”
He also addressed influencers directly, urging them to consider the emotional state of their audience: “It’s become trendy to start posts with a trigger. But what kind of trigger are we talking about, when Ukrainians are already on an emotional rollercoaster every day? That’s not a healthy approach to your audience.”
One message stood out loud and clear in these challenging times: responsibility. Influencers today are not just content creators—they’re powerful sources of inspiration. “I often hear people say: ‘I’m just running a page, I’m not responsible for anything.’ But at some point, you have to ask yourself honestly: am I responsible for my content, or not?”—Yevhen said.
Thank you to Yevhen Yanovych and to all our partners for bringing this creative and timely vision to life—combining the power of media and information.
The project is designed and implemented by the Souspilnist Foundations in cooperation with UNESCO Ukraine and with the support of 在ウクライナ日本国大使館 / Embassy of Japan in Ukraine. The project is part of UNESCO’s broader efforts to support media literacy and freedom of speech in Ukraine.
