This question feels especially pressing in 2025. The war rages on, information attacks persist, society is evolving daily. And so is journalism.
The opening panel featured those who truly understand how media supports the country in critical times.
Natalia Lyhachova stressed: the main thing is not to lose the essence of journalism amid the hype and showbiz: “The challenge is to remain true to journalism. AI is already part of our reality, and we must not become its slaves.”
Andrii Kulykov added that change is not a leap, but a logical development: “We’ve become more cautious so as not to cause harm. But AI is dangerous—it lies. And our voice must be heard in many languages, not just English.”
Zurab Alasania offered an ironic take: “What will happen to media—God only knows. But standards matter. We’re not bloggers, and we must remember the line between ethics and morality.”
Kostiantyn Kvurt, for his part, reminded us that this is no sprint: “We’re running a marathon. And it’s vital not to fall into the trap of manipulation through sensitive stories—the enemy takes advantage of that.”
The panel has ended, but the conversation is only beginning. Media stays where the search for truth lives on.
